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  • T&D Advertising • Marketing

    Public Trust Building, Mezzanine Floor
    442 Moray Place
    PO Box 1276, Dunedin 9054, New Zealand

    Tel 64 3 477 0534
    Fax 64 3 477 0089

blog

How to distinguish the product from it’s competition? How to make it impressive? How to enhance its perceived value? Does it deliver the “right” message? While the protection of its contents may be a package’s main objective, packaging invariably calls for a highly refined sense of design.

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Cadbury

Conforming to global standards, re-engineering for specific print processes and optimising colour specifications for local and international printing companies is all in a Cadbury day! Competitive costing coupled with tight deadlines day-after-day honed T&D expertise in all facets of the print packaging industry.

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Khmer

Satay marinade and peanut sauce in gift pack containers distinguish the Khmer product range. Maximising colour density on polypropylene tubs printed in four colours was achieved by sizing the image area in white (i.e. an undercoat). Vibrant colours and ethnic Cambodian designs feature prominently.

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Newtex

Product names and logotype development, design, assembly, creating icons to identify specific features, mock-ups for potential client presentations featured prominently in assignments which challenged our skills and culminated in designs with impact that stood Newtex apart in a sharply competitive market sector.

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Emersons

“Natural beers” promoted on coasters, posters and brochure carry the history of Indian Pale Ale and other brew varieties that date to the 1880’s and beyond. Award winning Emerson’s non-pasturised “natural beers” compete with wine for bouquet and flavour...

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House Of Tahu

Nature’s Bounty identifies Ngai Tahu Fisheries gourmet soups. Retailing in six colour laminated 500g sachets Nature’s Bounty included such exotic fare as The Original Bluff Oyster Soup, Green Mussel Chowder, Lobster Bisque, Clam Chowder, Abalone Soup and Queen Scallop & Ginger Soup. Bon Appetit!

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Clear Skys

Instore visibility in a less disciplined Eastern Mediterranean retail environment was top of mind in deciding on design simplicity and aggressive colour coding in order to maximise identification. Zealand Honey Products Limited, a bee-keeper co-operative.